Data Validation for updated and accurate customer insight We at Rushabh offer Data Validation service so that you understand your customer right and accurate. Data captured need not necessarily be captured with 100% accuracy. Therefore, validation of the captured data is done to ensure that none of the data captured miss out as inaccurate.

As an essential step in any direct marketing effort, we check the data accuracy of personal and product data provided by the customer, by calling and speaking to them personally. This ensures authenticity of accurate information as we get it straight from the person who had been interacted with previously. Besides, our data analysis helps in maintaining integrity and quality of customer data. We at Rushabh offer Data Validation service so that you understand your customer right

Our data validation process follows a particular system that is measurable, and scalable. We keep a track of all our calls and the individual information validated in a call. This makes our process assessable at any point of time. Thus keeping the entire datasheet updated at all times.

Whether the source is direct mail, telemarketing call, email, sms; Rushabh takes care of them all. Our process involves activity for acquisition, retention or general direct marketing communications. Besides we consolidate database, track movements of newsletters and direct mails, and update information whenever required. Result – clean, authentic, accurate customer information. Benefit – high return on investment of the marking budget.

We at Rushabh, provide you with ideal data validation solutions like checking product codes/source codes for invalid codes against an internal master list, checking of mailing addresses, etc. We also carry out audits, which involve counts of customers, and other data entries, and then comparing these counts to see that they tally. We also undertake accuracy checks like range validation and also random sanity checks.